Aside from the obvious cost savings, Email marketing, if done properly, provides an exact ROI which is trackable via a number of report options available to the sender. Opt-in or permission based allows allows recipients to remove themselves from subscriber lists, but more importantly to receive content of interest. News or product information is delivered immediately and email campaigns can include direct links to web pages and selected content. Content delivered via email can be reviewed immediately, saved for review at a later time or forwarded on to other potential subscribers. The content of the message can be full color, dynamic and interactive offering features unavailable in traditional print.
• Targeted Delivery to Customized Subscriber Lists
• Tracking and Reporting: opens, bounces, forwards and clicks
• Data Integration Services